Workwear is having a major moment right now. It is no secret that the traditional matching blazer sets lack personality and flare. Dressing up professionally, while often required, does not have to be something to dread. A few elevated basics can go a long way.
I put alot of pressure on myself to succeed - many of you can relate to that I'm sure - the whole AAC brand has been built on going after what you want. sometimes being an ambitious person who goes for it + always want to be evolving becomes overwhelming.
feeling like you constantly need to have huge milestones and meet massive goals and do something ground breaking all the time in attempts to "succeed" is tiring.
this is where I was at the last couple months.
I found that without school everyday there weren't as many things to check off my list + I thrive w a checklist.
I kept feeling like I was lacking. no completing enough. telling myself I need to do more.
eventually even major accomplishments weren't feeling like success. everything was upsetting me and I was frequently let down even as AAC grew in ways I couldn't recognize.
so I decided to take a break.
and the next week I was in the car and on my way to the place I love most - California.
no expectations or checklist. just days at the beach, relaxation, new experiences.
that's all I wanted.
with no expectations - there was more time for enjoyment. enjoying what was really happening - not what I wanted to happen.
self reflection began to happen.
all that time led me to realize - in business, especially after graduating with a business degree - I always got the vibe that business is a race to the top. the goal is just to get bigger, work harder, do more sell more be more.
but that just doesn't feel like me. it is tiring and overwhelming. I started AAC in high school with the intention of dressing my friends and at the core of AAC that's what I still do. I just have more friends now.
the aspect of AAC that lights more up is dressing all these badasses. seeing where they go in the threads I curate. to hear about what lights other up and what they are dressing for. to get to be a part of the rad things people all over are doing. that is so cool to me.
watching + enjoying others succeed.
there is room for everyone to make it.
success isn't a competition.
business- and life - can be whatever you want it to be.
isn't that be point of starting your own thing in the first place? to do whatever you want, create your own vibe, style, voice, community, difference in whatever industry you're in.
there are no rules.
Day One - stop and stay the night in Denver Colorado
Day Two - head to Moab and then stay Vegas
Day Three - drive to LA stay in LA for eight nights
Day Eight - day trip to San Diego / Coronado
Day Ten - head to Palm Springs, Joshua Tree then stay in Grand Canyon
Day Eleven - drive to and stay in Albuquerque, New Mexico
Day Twelve - Back to Kansas City
All days in between travel were spent in the LA area
there was no solid schedule - just stops when it felt right 💙
Moab, Coronado, Huntington Beach, Pink Taco, Grand Canyon, were all musts. If you are going to go to more than two national parks - buy the national park pass!
Don’t be afraid to just buy 1-2 packs - especially when trying anew vendor. When I went to Dallas stopping at a vendor for one style / one pack made me feel so small + awkward. That isn’t the case at all. If you want to try out a brand sizing, see how an items does, don’t feel pressured to buy in large amounts.
The area didn't have much selection for food. A small food court featuring a few local places and a handful of food trucks were about it. Day one we decided to venture out and go to a local Mexican restaurant - a drive. Then day two we ate at a Mexican food truck w killer nacho fries. We had also brought a few snacks which I would highly recommend - along with your own drinks.
Bring someone with you!! Not even to help buy - but to be emotional support. Eli came with me and it made a huge difference. He was able to help carry stuff - which made navigating small shops way easier, and he also kept track of where we had been. It's another person to answer questions when you need to present information to the vendors, offer suggestions on pricing - quantities - quality - anything. It was also great for capturing content. I loved sharing the entire experience with the AAC girl gang - it was rad for everyone.
I know many of you are concerned about navigating with COVID - and with other shows being cancelled - LA may be your only option. Each store checked temperatures, enforced hand sanitizer and sometimes would only let one buyer in. Mask were also worn - - by everyone. I felt comfortable shopping and far from most people. No store were full and the district had minimal buyers. Do what you feel comfortale with - online buying is still a great option.
Going to the LA Fashion District gave me a revamped excitement about my brand - trying to pieces and vendors - seeing things like never before - growing into my style.
For the past few years I have attended KCFW as a volunteer. Helping out with behind the scenes work + selling tickets + taking out trash... Anything to be a part of the experience. This season I did a complete 180. KCFW hosted their second pop up market at Union Station + AAC was there.
Getting to experience KCFW as a vendor this year made the all the fashion magic even more amazing. Chatting with all the women who attended the show + models who were about to walk + designers from all nights + coordinators + blogger / influencers + you name it. What a special place to be. Connecting w other in the fashion space, who appreciated the collection I had so intentionally curated, consistently reminded my why I started AAC.
Seeing all these incredible women, feel good + chase their dreams in AAC filled my heart. Every girl I talked to was trying to achieve something different w their look. Some needed event wear, others needed to spice up a work wardrobe. No matter what, we all had fun mixing + matching styles.
⚡️Shop these looks + more on aubreysatticco.com ⚡️